The best time to send an email blast
Here’s a few quick resources for great statistics on email blasts / when to send your enewsletter:
- MailChimp Email Research (also a beautifully designed site)
- iContact Email Marketing Best Practices Directory of PDFs
- iContact: Email Marketing Timing (pdf)
It’s hard to say exactly how up-to-date this information is — I asked iContact and they said they update it “regularly.” And MailChimp actually just recently redid these pages, so hopefully they took a look at the stats too.
This data may also be skewed because I assume it’s from the clients of MailChimp and iContact. Where large corporations and retail outlets may be using custom platforms for their email delivery — and the stats could be quite different from the relatively smaller businesses that use iContact and MailChimp.